The slow fashion movement has become increasingly popular in recent times as an alternative to fast fashion. Even fast fashion itself has been criticized for its impact on the environment and people. Consumers who are looking for an eco-friendlier way to buy clothes, slow fashion can provide a more ethical and environmentally friendly solution.
Slow Fashion Movement as a Conscious Way of Consuming Fashion
It is a wise way of living and buying to stop or at least slow down overproduction and senseless consumption. Slow fashion is about quality over quantity and focuses more on fair labor practices.
Benefits of Slow Fashion for a Brand
By investing in high-quality materials, it also includes ethical production processes, and sustainability. So it can provide various benefits to the brand. Some of the benefits of slow fashion include:
- Improved reputation among consumers, investors, banks, and government agencies. They are also more cautious in allocating funds to companies that follow Corporate Social Responsibility principles.
- Increased customer loyalty as customers tend to return to slow fashion brands to buy clothes that they know will last longer.
- A green approach that focuses more on sustainability, reducing environmental impact, carbon footprint by using less resources and generating less waste.
- More connections with brands and customers due to their small-scale nature. This allows them to get feedback on services, products and sustainable practices.
What We Can Do as Consumers?
Choosing the slow fashion movement can be an important step for every consumer. Because small changes in routine can make a big difference to the condition of the earth and people’s quality of life. Ways to embrace the slow fashion movement:
Start with Yourself
You can consider your style, habits, and lifestyle in general. You can be aware of your body, style, and the type of clothes you need. In addition, you can also choose clothes that make you feel comfortable, confident and at ease. This is the starting point of building a sustainable and organized wardrobe.
Avoid Impulse Shopping
Then you also need to avoid impulse shopping. It’s good that before shopping we prepare a list of what you need to fill your closet or what needs to be replaced. This way you can shop consciously and only buy what you really need.
Reduced Consumption
Ultimately, the slow fashion movement aims to reduce overall consumption of clothing by encouraging people to buy less, buy better, and make more conscious choices about their wardrobe.
Research and Buy Local Eco-friendly Brands
After making a list of the purchases you need, make sure to do some research online to find eco-friendly brands. You can buy from local brands to reduce your shopping impact on the planet.
Reported from the YouTube content Capsule Closet Stylist, buying sustainable fashion trends will help protect the earth. Organic materials even from used goods are one of the fashion products that produce an environmentally friendly fashion look. The many environmentally friendly products make sure to get the best. So it will remain comfortable, stylish and look not strange when worn.
Not only do you need to choose the best products, you also need to take good care of them. The slow fashion movement represents a different approach and requires brands to adopt new procedures and tools. One recommendation is connected products.
