Fashion is one aspect that will never be separated from everyday life in this world. Every day, people certainly have different tastes. However, there is one item that is superior, namely eco-friendly fashion.

Start Choosing Eco-Friendly Fashion to Support Environmental Sustainability
In life, of course, fashion items are important things that cannot be missed. However, an environmentally friendly lifestyle and eco-friendly fashion have recently become the public spotlight. Now various fashion products offer an environmentally friendly concept.
Textile Waste is the Second Largest Contributor to Pollution
Before that, the facts on the ground themselves said that the textile industry, especially in the fashion sector, is the second largest contributor to gas emissions and pollution after the oil industry.
Global data also shows that textile waste can reach 92 tons per year. Therefore, the presence of the sustainable fashion concept is very useful for managing clothing fabric waste. Of course, it aims to reduce, restore, substitute, reuse, and recycle production waste.
Sustainable Fashion
This concept is part of eco-friendly fashion. Sustainable fashion refers to practices in the industry that aim to reduce negative environmental and social impacts.
This will involve the use of materials and production processes that are of course environmentally friendly. Do not forget to consider the social welfare of every worker in the fashion industry.
In this case, another goal is as an initial step to prevent damage to the earth due to fast fashion and also textile waste that is very difficult to decompose. Usually, waste from production will be thrown away, so that other waste can have a bad impact on the environment.
Product Characteristics
Here are the characteristics of eco-friendly fashion:
1. Using Sustainable Materials
Sustainable clothing is usually made from organic materials that are easily biodegradable, such as organic cotton, recycle fibers, and other natural materials.
2. Sustainable Production
In addition, the production process itself pays close attention to the efficient use of energy and water. This will also minimize waste and pollution produced during the manufacturing process.
3. Using Low Carbon Footprint Materials
All materials from eco-friendly fashion products will tend to have a relatively lower carbon footprint than conventional materials. For example, the use of organic fibers can reduce greenhouse gas emissions.
4. Recycled Materials
Sustainable fashion is design to have designs that originate from recycle materials. This will also allow for components that can be recycle. In other words, the product is recycle and recyclable.
5. Use of Technological Innovation
This fashion product will utilize new technology and innovation in design, production, and distribution to improve the sustainability of the industry.
6. Fairly Providing Worker Welfare
Of course, eco-friendly fashion producers are committe to continuing to provide fair and safe working conditions for workers. The wages that will be given are also an important aspect and there is a fair nominal according to humane working hours.
7. Quality and Durability
This is an aspect that characterizes environmentally friendly fashion products. The existence of high quality is useful for ensuring that the life of clothing is much longer, and can reduce the need for new clothing.
8. Social and Educational Campaigns
This product brand will play its role in the education aspect and also social campaigns. The goal is to raise awareness of environmental and social issues that are related to the fashion industry.
Sejauh Mata Memandang Fashion Products
Sejauh Mata Memandang is one of the brands from Indonesia that uses the concept of slow fashion, eco-friendly fashion or sustainability. The brand not only creates contemporary products but also maintains the environment by utilizing textile waste into new, high-quality wearable products.
They dare to guarantee that the clothes they produce can decompose naturally when the user buries them when they are no longer use.
Using Biodegradable Materials
Chitra Subyakto, the owner of the Sejauh Mata Memandang brand, explained that this fashion product initially used linen and cotton fabrics. However, now it has started using tencel and organic cotton. According to him, these fabrics are much more environmentally friendly.
Recycling Leftover Materials
In the process of making eco-friendly fashion products, this brand often has leftover materials that are cut into pieces like patchwork in general. In this case, the brand reuses small parts to make them into new products, such as masks, bags, others.
Based on the YouTube channel, Sejauh Mata Memandang, manufacturers utilize leftover scraps and unused fabrics to be reuse into new products. Trying to run circular fashion by extending the life of clothes so that they are not thrown away as waste. This is also one of the “Sejauh Daur” programs.
The method in this eco-friendly fashion product is useful for patchwork which combines sewing techniques for leftover materials into one unit. This aims to ensure that there is no more fabric left or becomes additional waste. /Amel